Trust is a huge thing in business. Without it, you'll find it hard to grow.
Too often, business owners fail to see the importance of building trust with their customers, suppliers and employees.
It can literally make or break your business. If a customer doesn't trust you or has a negative experience with your business, they'll tell their friends to steer clear.
Here are 3 things you can do right now to build, and keep, trust with your customers.
1. Call back when you say you will
If you promise to return messages during the next business day, do so. If your Facebook page has an auto-reply function, make sure you set realistic expectations for how quickly you will respond to enquiries or concerns. No one likes reaching out only to be disappointed by an untimely reply, or worse, no reply at all. Returning calls and messages promptly builds dependability, which earns you loyal customers.
2. Under-promise, over-deliver
There's nothing worse than unmet expectations. Rather than promising the world and failing to deliver, it's better to keep expectations mild and surprise your customers by over-delivering. Even if your intention was always to deliver to a high standard (and rightly so), your customers don't know that. When a customer feels you've delivered more than was promised, it leaves a lasting impression. They'll be back, and probably with a few of their friends.
3. Remember the details
Customers love to feel valued and memorable. Take the time to remember conversations, preferences, questions or concerns. Building a good rapport with your customers makes them more likely to trust you and want to do business with you in the future.
At VBS, we place a high value on building trust with our clients. It's the only way we know how to do business. We work hard to make our clients feel safe, understood and supported.
If you are looking for a quality and trustworthy Bookkeeper, reach out! We'd love to start a conversation.